How to Create a Welcome Sequence for Your Email List

The first three emails that you send your list, having a welcome sequence is not only important to acknowledge that they have in fact joined your email list, but it is to set the tone and the cadence for what they can expect from you moving forward. The point of that first email is just to make them feel really, really great and to make them felt seen and understood. And then the third email, M, is what I call, mobilize with an opportunity to present them with something bigger than themselves.