1 - Gil Eyal, Founder of HYPR, on how your marketing will change 100x from early stage to exit
Building With Buyers: Startup Marketing and Growth Fueled By Customers
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A Million Dollar Question - Are You Ahead of Your Time?
A lot of agencies and brands were happy with the way things were going. So we had to make a decision to give up a lot of money by saying, wno, we don't run campaigns. And we probably gave up millions of dollars in business, but i didn't have the people to run the campaign. The biggest thing that you have to do as a marketer when you're dealing with an industry that's refusing to catch up is makes people feel like others are already doing this. I did a very aggressive, very, very aggressive social media campaign. Probably posted at least two, three interviews a month a during those years. Spoke at conferences nnon stop. A one
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