5min chapter

Decoder with Nilay Patel cover image

Why Google is back in court for another monopoly showdown

Decoder with Nilay Patel

CHAPTER

Google's Dominance and DoubleClick Acquisition

This chapter explores Google's acquisition of DoubleClick and its implications for market dominance in advertising. It examines legal challenges, monopolistic behavior allegations, and the impact of Unified Pricing Rules on publishers' advertising strategies.

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