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17min chapter
294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson
The Futur with Chris Do
'What Comes Around Goes Around' in Pricing and Creativity
The chapter explores the challenges of remaining competitive and adapting to technological advancements in the ever-evolving design industry. It emphasizes the importance of authenticity, storytelling, and unique content creation in a market saturated with digital media. The conversation also touches on the evolving business models in advertising, focusing on results-driven approaches rather than creative concepts to ensure success.
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