3min chapter

The Business of Authority cover image

The Care And Feeding Of Your Authority Business

The Business of Authority

CHAPTER

Selling Is Where You Build Authority

Selling is one of those things where if you're wired to want to do the work, and a lot of us are it's why we go into solo consulting. It's really easy to let the selling go when you have a thorny client problem. And so you need something around selling to make sure that you're paying attention to building the pipeline for your next clients and buyers.

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