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483: The Surprising Solution to Climate Change (Do This Today!) | Seth Godin

The Jesse Chappus Show

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What's Controversial About Leaf Blowers?

More than half of all the carbon that's being omitted comes from four things. In the united states, we spent 50 billion dollars last year subsidizing the beef industry. Half of all the land in the continental united states is used to graze cattle. As people around the world get richer, they're switching the beef. Capitalism is really powerful. And the way we're going to solve this problem is by pricing carbon fairly. If you are paying the accurate price for the carbon you are using, you will make different decisions.

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