Fly Fishing

I was talking to somebody yesterday who has, you know, in the fly fishing space, he has a company. It's called a native rod in a native rod companynd, he actually builds these custom rods. Well, i mean, he's struggling a little bit to to compete with some of the bigger guys in the space. What would you tell him, if he's been doing this while, from a strategic prospective, how he might get started to do a better job? If you understand business building, it has to do with your positioning. And if you can do that, you won't mind share ethical and i guess this ties into everything you, you know,. You teach,