Navigating the Shifting Streaming Landscape

This chapter explores the challenges facing Netflix amidst a competitive streaming environment marked by declining subscribers and shifts in consumer behavior. It examines the impact of the pandemic, the rise of familiar franchises over original content, and the implications of recent strategic changes, including ad-supported models. Additionally, the discussion highlights the broader trends in the industry, including consolidation efforts and the potential for Netflix to pivot towards video games to enhance user engagement.