Many people think that the best way to get the most money in an auction would be to have what's called around robin auction, kind of like selling a painting you've seen. We don't do around robin. We do what's called a one time best bids auction, where publishers get one shot. There can often be we we've had desbids auction where the spread has been 35, 50, 75, three, 50. Tha, you know, how people will value intellectual property.

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