How to Optimize Your User Experience for 2013

"I want people to realize that it's not all about flat interfaces. I want people to start mapping out journey maps before they start sketching," he says. "The solution may be something completely different and you want to be talking about the user goals instead of designs, empty designs and sketches and wireframes" He adds: "This year is our chance to do a bit of optimizing here and there and make it."