Cliques: Human Pack Animals
Dr. Gary Bell's Absurd Psychology
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The Problem With Clicks
Homophily is a term used to describe the way people tend to link up with others due to the fact that they're similar characteristics. This concept can be seen as a possible main cause for click formation. Some people find that being associated with a click is a way to find or gain better chance at success. You want to join a group because it offers you benefits to enhance your individuality.
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