How to Create Demand Generation in the Process

Only about 1% to 5% of the audience is ready to buy. And this other 95 to 99% is maybe unaware, like you mentioned earlier, or they're just barely starting their journey into pursuing whatever it is that you have to sell. So understanding what people need during the time is 95% into that 1% and time more of them. Phil: I'm constantly putting out content about why people are wasting their money on Google ads, and why they should probably put more into paid social for.