Paramount’s New Playbook Unveiled and the Taylor Swift Podcast Bounce
The Town with Matthew Belloni
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Navigating New Strategies in Media Leadership
This chapter explores the strategic shifts undertaken by a new leadership team at a streaming service, focusing on their open press engagement strategy and the implications of transparency in communications. It also highlights the industry's reactions to a recent media conference, the dynamics involved in managing key talent like Taylor Sheridan, and the strategic focus of Paramount on franchises and theatrical releases. The conversation reflects both skepticism and optimism regarding the future direction of content creation and the impact of new leadership on existing intellectual properties.
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