The Importance of Risk

I'm a normally terrible title person and notorious for that as a journalist. It was the publisher's idea to use it as the title of the book, but I'm still taking credit for it. Sometimes publishers are funny. You also find when you write a book that it's ultimately not your decision. That's one of the dirty little secrets that people that are non authors don't understand how much control on some things that we don't have. Then we can maybe get a little bit more to our side, but you can strenuously object and say it makes you sad and they'll weigh that. But that's really all you can do.

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