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How to sell to CISOs and security professionals
Outbound Squad
How to Lead With Empathy and Complony
Don't just go straight away and say, hey, but our solution actually does that better. That's ways people often pass as somebody who doesn't really understand the type of conversation or notion of being a security leader. Instead, lead with empathy. Then ask a few open questions, WH questions that ultimately lead to your product's strength.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode