3min chapter

Hidden Brain cover image

Screaming into a Void

Hidden Brain

CHAPTER

The Importance of Outrage on Social Media

Psychologist william brady at yale says there is a great paradox in the way outrage works. Outrage leads to engagement, but not always to change the type of people you're getting to. Molly crockett thinks there's a reason beyond our own personal motivations. It has do with the business models of social media platforms and broadcast outlets....

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