Your Brain On Climate cover image

Common Sense, with Dannagal Young

Your Brain On Climate

CHAPTER

Navigating Psychological Reactance in Climate Communication

This chapter examines the challenges of communicating climate change to audiences with psychological reactance, particularly those resistant to behavioral change messages. It highlights the psychology behind conspiracy beliefs and climate denial, discussing how social media and biases contribute to public trust issues. The chapter advocates for effective messaging strategies that prioritize empowerment and constructive dialogue over fear-based approaches.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner