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Lessons from AmirAli Talasaz, Guardant Health, Building a leading precision oncology company to IPO

Pear Healthcare Playbook

CHAPTER

Early Adopters and Customer Profiles

Roxanne Jones: What was it like in the early days to kind of scaling from you had this product. You know, rolling it out to an initial set of oncologists and then, you know, how did you kind of overcome that hurdle of now kind of getting dozens and then hundreds?Jones: We really focused on early days on early adopters profiling who they are or the people who are more receptive to innovative technologies. And once actually we got a regulatory body approval, guideline, inclusion, some reimbursement wins, then actually we passed through that chasm and mainstream people actually started using it still in diagnostic.

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