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Cross-Border Publishing: Lessons From Netease’s Once Human

Naavik Gaming Podcast

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Strategic Publishing in Gaming

This chapter explores the internal publishing strategies of gaming studios, particularly focusing on the benefits of maintaining player relationships and entering Western markets. It contrasts mobile and console gaming landscapes while emphasizing the importance of cultural understanding in global publishing, especially for Chinese games. The discussion also addresses collaborative strategies between Eastern and Western markets and the necessity for adaptation in development practices and community engagement.

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