Positioning with April Dunford cover image

Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

Positioning with April Dunford

00:00

Evolution of Company Positioning and Sales Strategy

This chapter explores the evolution of the company's positioning around collaboration in API management, tackling challenges of being misunderstood by analysts and educating both analysts and customers. It delves into the strategy of selling a product, focusing on selling to developers and top-level management, while highlighting the importance of top-down messaging. The chapter also discusses evangelizing a customer-centric viewpoint in the market, involving gaining conviction from CTOs, utilizing various channels for engagement, and aligning the vision with customers over time.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app