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The NFL
Acquired
Media Deals Go Up, but Average Viewers Stay the Same
The NFL got itself into this trap for a while where it was negotiating with the networks. And so it would sign a big deal to get a bunch of revenue and then would quickly have a negotiation coming up with the players. So they seem to have switched to this, which is good business decision but probably doesn't bode well for the players. The other thing that I've been sort of charting is the media deals go up dramatically in value, but the average viewers kind of stays the same.
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