Media Deals Go Up, but Average Viewers Stay the Same

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The NFL got itself into this trap for a while where it was negotiating with the networks. And so it would sign a big deal to get a bunch of revenue and then would quickly have a negotiation coming up with the players. So they seem to have switched to this, which is good business decision but probably doesn't bode well for the players. The other thing that I've been sort of charting is the media deals go up dramatically in value, but the average viewers kind of stays the same.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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