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EP 67: Daniel Ek (CEO, Spotify) on the Creation of Wrapped, How Apple Blocks Innovation & Growing Up in the Projects

The Logan Bartlett Show

CHAPTER

The Power of Constraints in Startups

Spotify started in Sweden as, and as you said, it was sort of the perfect market. Because people had access to very fast broadband, con connections,. They used a lot of piracy services to get their content. And so we tried a launch Spotify globally everywhere because that's what we thought an inner company should look like. We only realized that portion 15 years later, two years ago, when we locked the rest of the markets. So, um, growing concentric circles is incredibly powerful.

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