The Importance of Social Proof

I think like you showed me the, you know, pick a book off the shelf here, flip to any page. The book looks exactly like the books that I recognize. Why would I think this is a artificially constructed book where every page has these certain words and you're going to get them? I wouldn't think that because normally that's not the way the world works, right? So like we did a series of experiments for a Dateline NBC with Chris Hansen, which we replicated famous psych experiments like Milgram's shock experiments and it, but we did the smoke in the room. They fool us because we're human and to assign morality and virtue and intelligence being broken if you are