How to Be an Expert on MMA

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I did this thing for the book where there used to be this service. It was called help a reporter out. And so I was like, well, I'll just pretend to be an expert about a bunch of shit that I don't know anything about. And let's see if they actually check if I'm an expert. But then what happened is like, oh, like you were a scumbag. Like you're the guy that was doing this and you're a scumbge. You made all this stuff happen. You tricked us.

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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