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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Psychology of Supermarkets
There's an awful lot of psychology that goes into the design of supermarkets right with shelf height and the different ways that prices are displayed. I seem to remember one of the very few things that I can remember from my degree which I paid 27 grand for is A map about how customers Typically walk down aisles. If you were to take a ping pong ball or a bowling ball put the guardrails up and throw it Yeah, you would see just this angle that's almost the angle of attack is the angle of exit and people think think Think and they just go the way all the way up.
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