Taking a Stick to a Gunfight

In a world flushed with cash, it's hard to be the lone rebel and boot strap your way to the top. Most onter nors know that this ultra aggressive approach isn't ideal. This fail fast, learn fast. Mantra makes for a good bumpe sticker. But steering a bleeding start up towards kingdom come is an unenviable task. The mass lay offs, the closures, the bankruptcy proceedings and the public fall outs aren't aberrations. Their features are a consequence of deliberate design. When the dust settles and survivors emerge, everybody will go for round too. There will be more unicorns, more onteproners, more cashburn and more money than