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THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36

The Transaction

CHAPTER

Evolving Roles in B2B Marketing Leadership

This chapter explores the changing dynamics of the Chief Marketing Officer's role in organizations, emphasizing the need for collaboration between sales and marketing teams. It discusses the challenges of modern CMOs amidst multidimensional demands and critiques existing structures that hinder effectiveness. The chapter calls for a value-driven approach in B2B interactions, advocating for a shift from traditional methods to a more integrated growth strategy.

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