Zapier's Business Model Innovation

Zapier was founded in 2012 and now has over 150 million users. The company makes money by selling software and users for the amount of work they do at Zapier. It's a service, you know, we have starting price plans are in 20 bucks, 50 bucks, 100 bucks goes it up from there.

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This Week in Startups is presented by:

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Today’s show:

Zapier’s Mike Knoop joins Jason to discuss the early days of Zapier before breaking down the evolution of app integrations and API usage (1:20). They dive into reducing friction for Zapier users, regulating AI, the limitations of present-day AI architecture, and more (43:06).

Check out Zapier: https://zapier.com/

Follow Mike: https://twitter.com/mikeknoop

Time stamps:

(0:00) Mike Knoop joins Jason

(1:20) Zapier’s origin story

(8:40) Zapier’s key inflection point and its profit-sharing model

(14:05) Zapier’s business model

(15:48) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(17:03) The evolution of app integrations and API usage

(23:41) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(25:00) Zapier demo + incorporating AI into your workflow

(36:43) Eight Sleep - Go to https://eightsleep.com/twist to check out the Pod Cover and get $150 off at checkout!