Tata needs BigBasket to fulfill its retail ambitions
Daybreak
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Introduction
Big Basket missed the Quick Commerce bus. Instamart was making consumers order groceries in small quantities as and when they needed it, just like food. Instant deliveries completed in less than half an hour were disrupting the decade-old industry. Now, after $2 million fund raise in December 2022 led by Tata, the ball is back in Big Basket's court.
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