Where Gillette Went Wrong
Rebel Wisdom
00:00
Introduction
"This Girl Can" is a new documentary about the Gillette ad that went viral. The film was directed by Kim Gehrig, who previously worked on another successful female-led campaign for the razor company. "It's going to take us at least 40 minutes and maybe more to really unpack it," says co-host Richard Quest. 'I thought it was done very well because these things, these huge amounts of budget behind it'
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