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All Marketers Are Liars
There's something here that i wanted to just kind of dive a little deeper, and is aseuth goden rotis book called, all marketers are liars. When we pour an expensive bottle of wine or a brandy into a very expensive glass, we tell ourselves that it's going to taste better. High prices send a signal that this is got to be high quality, right? And so one of the things i like to talk about is, if you want better clients, just charge more,. because the clients are going to say, you know, you must be worth it.