How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
Uncensored CMO
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Crafting Authentic and Impactful Marketing Campaigns
The chapter explores the power of storytelling and authenticity in marketing, emphasizing genuine human stories over manufactured narratives. It discusses the nuances of creating effective advertising campaigns, highlighting the importance of understanding consumer responses and portraying authentic human interactions. The speakers also touch on the challenges faced in implementing unconventional advertising strategies and the importance of building strong relationships within organizations for successful execution.
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