The Power of Analytics in Elections

CNN talks with Rob Farman at the National Election Pool, which CBS is a part of. "We really want to be correct, but the other part of it is it's important to deliver an explanation," he says. The way that we try to do it is first you look for patterns,. As we start to see a good estimate under those criteria, then we'll tell you, well, this race is leaning this way"

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