The book title is the practice of shipping creative work. Why trust yourself? People talk to themselves, but we don't really freak out that someone is talking to some one. And if we could learn to trust that other voice and let it speak up, there's no guarantee it's going to work. Most f the time it won't, but it's the best path to doing the work we need to do to trust ourselves.
In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.