S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
00:00
What's the Story?
Big little legends was a metaphorical description of how do you describe a small to medium sized business when you see its marketing is incredibly effective. There's four key characteristics to the big, little Legends as follows: Number one, they all have a very favorable reputation within their own community and a reputation that extends far beyond their area code. And it's important for me to say why you don't want to be just famous for being famous sake.
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