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#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
How to Calculate Your Payback Period and LTV
Sally Kohn: Let's talk about the business model that you're seeing for a lot of editorial newspapers, newspapers, newsletters like mine. How do we get paid back? She says there are two ways to monetize -- sponsorships and subscriptions or physical products. Kohn: You can calculate your payback period by looking at how many people from Facebook came in, subscribed with CPM.
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