The Next Wave Of Content Marketing for B2B w/Joe Pulizzi
B2B Growth
00:00
How to Build a Content Tilt
Most content marketing programs get cut because somebody in the organization does not understand. The best thing you can do is just focus on doing one or two things, he says. "I usually think about it in two platform strategy, where I usually have a short form and a long form" He adds that these platforms are going to be profitable for a long time but we're seeing them move from centralization to decentralization.
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Transcript
