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4min chapter
How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
Marketing Against The Grain
The Misconception of Marketing: Lessons from Comparison Strategies
This chapter critiques common misconceptions in marketing and entrepreneurship, using examples from companies like Whereby and Zoom. It emphasizes the importance of comparison marketing over the notion that 'the best product wins', exploring successful advertising strategies that challenge traditional beliefs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode