S3 E5: How Brittany Driscoll Built A Massage Empire And Disrupted The Industry
Franchise Empires
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Introduction
Britney Driscoll was a marketing executive for Dry Bar, a brand that got acquired for $250 million plus. She's now launched Squeeze Massage Therapy with the founders of Dry Bar and has taken all their learning from that successful system to this new franchise. You've got to understand your why and the reason and the vision that you're starting aside from just whatever it is that you're selling.
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