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The Great Financial Crisis Was a Gift for Amazon
The great financial crisis was in many ways a gift for Amazon. The crisis not only led them to acquiring Zappos, but it hurt the sales of physical retail stores sending them into survival mode while Bezos was investing in new categories and more rapid distribution. Looking back at the stock's performance over that period, Amazon's stock peaked around $100 in late 2007, dropped all the way to 20 shortly after in late 2009,. before swiftly rebounding and soaring practically straight up through the end of 2013, where it reached around $400 per share.