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The NFL
Acquired
The First Professional Athlete, Broadway Joe Nameth
Broadway Joe was the first professional athlete that appealed equally to men, women and children. He wore white cleats, everybody else wore black high tops. Famously, he wore a mink coat on the sidelines,. He started movies in the off season. There were other NFL superstars before him but just on a broad cultural basis across all demographics. We have another one of our favorite companies to tell you about: Mystery.com.
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