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Unconscious mind and our behavior | John Bargh | Reason with Science | Psychology | Consciousness

Reason with Science

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The Warmth of Interaction

This chapter examines the profound effects of physical sensations, particularly warmth and coldness, on social judgments and perceptions. It explores how sensory experiences influence personality evaluations, trust, and social behaviors, drawing on psychological research and literary references. Moreover, the discussion highlights the subconscious nature of these effects and their broader implications on societal attitudes and interactions.

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