Larry O'Toole of Gentle Giant Moving Company Part 3
Grow Your Moving Company
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The Importance of Organic Word of Mouth
For that first 15 years, almost no advertising. That was like the yellow pages even. We were in the yellow pages, but we didn't have the big massive ads. I hired a marketer in 2001. And so yes, we do. Today you're dead in the water without marketing because you see now everything you have this whole thing online and it's just different. The reviews get filtered out almost immediately because Yelp says nobody would have written a review like this, this has to be made up.
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