The recent partnership between OpenAI and Search Kings, a digital marketing firm, aims to provide ChatGPT services to small and medium-sized businesses (SMBs), particularly in the home services sector. This collaboration is designed to facilitate the integration of artificial intelligence into SMB operations, addressing the challenges these businesses face in adapting to AI technologies. The initiative highlights a shift in focus towards rapid AI adoption, which may lead to operational instability if not managed properly, as it lacks clear governance and standards.

Supporting data from the 2026 State of IT report indicates that IT budgets are projected to increase by 11% year-on-year, with 55% of organizations planning to allocate more funds to IT, primarily driven by a heightened focus on cybersecurity. Despite this growth, over half of IT leaders report insufficient internal resources to address issues effectively or foster innovation. The report also reveals that 60% of organizations are now relying on managed service providers (MSPs) to oversee their data infrastructure, reflecting a significant shift in how businesses are approaching their IT needs.

Additionally, the server virtualization market is experiencing disruption following Broadcom's acquisition of VMware, prompting many customers to seek alternatives and develop exit strategies from their current vendors. This situation presents an opportunity for MSPs to engage in broader discussions about modernization and technical debt reduction, rather than merely facilitating migrations. The tablet market is also stabilizing, with a notable decline in shipments, indicating a shift towards predictable refresh cycles rather than explosive growth.

For MSPs and IT service leaders, these developments underscore the importance of positioning themselves as strategic partners in their clients' digital transformations. As organizations grapple with the complexities of AI integration and modernization, there is a clear opportunity for MSPs to lead in governance and operational efficiency. By stepping into roles that facilitate organizational capacity and strategic alignment, MSPs can capture the growing budgets and demand for innovative IT solutions.

Four things to know today

00:00 Rising Budgets, Overwhelmed IT Teams, and Sovereignty Demands Signal a Market Shift Toward Modernization — and a Strategic Opening for MSPs

06:07 Surging Tech Hiring, Massive Workforce Reconfiguration, and Undefined AI Ownership Point to a Single Trend: Organizations Need Structure, Not Just Tools

09:57 VMware Upheaval and Tablet Market Slowdown Both Point to One Trend: IT Providers Must Shift From Tools to Transformation

13:20 OpenAI’s SearchKings Deal Shows AI Entering SMBs Through Marketing, Exposing Governance Gaps and Creating Opportunity for IT Providers

This is the Business of Tech.

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