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Is It Inevitable?
If you have good stuff there, people are going to open it and want to read it. But if you're just like Brooklyn, we'll blast you with on like a Sunday night saying, we're almost running out of our last color by now. Here's 20% off. And the next morning, hey, we just launched a new series of colors. Come buy it. So there's ways. I mean, yeah, you have to invest in you have to think brand first and I think experience first rather than revenue first.