Mike Duboe | Growing Consumer Brands That Endure
Greymatter
Is It Inevitable?
If you have good stuff there, people are going to open it and want to read it. But if you're just like Brooklyn, we'll blast you with on like a Sunday night saying, we're almost running out of our last color by now. Here's 20% off. And the next morning, hey, we just launched a new series of colors. Come buy it. So there's ways. I mean, yeah, you have to invest in you have to think brand first and I think experience first rather than revenue first.
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