4min chapter

The SaaS SEO Show cover image

Content Prioritization with Tania Miranda, Head of SEO at Recruitee #86

The SaaS SEO Show

CHAPTER

How to Get Your Customers to Talk to You

SEO is no longer a thing on its own as it was maybe, yeah, 10 years ago. People think that you're going to be putting links here and there and then that's going to get you this many backlinks. And so if that is the way that people see it, then yeah, you are being put into a box," he says.

00:00
Speaker 2
Not many people talk about that because like we all kind of talk about the importance of like talking to your customers to inform your economy strategy and they will, you know, they are the ultimate source of truth and so on. But no one talks about how difficult it actually is to get them to talk to you, right? Because as you said, like they are busy, they have their own lives, they have so many things going on. So I think it's difficult. And maybe it's also incentives aside. I would like to see more content online on how to actually get them to talk to you, right? Because okay, you can find methodologies in different ways of structuring an interview with customers. But like how do you actually get them in the call, right? Now, this is a very opinionated shield. And, you know, every person has their own way of like doing things, which is totally acceptable as long as it's something, you know, ethical and not something that would like harm, let's say, a brand or a call. Or a company and so on and so forth. And other people's lives. What are some misconceptions around SEO that you have identified and that, you know, people kind of can't agree that this is how things are or that people have a very specific notion on how things are. And this may be distorted in terms of like, you know, how close it is to reality.
Speaker 1
Yeah, so misconceptions about SEO. I would say one of the biggest ones that I still see from marketers, but also from SEOs in general is that people still
Speaker 2
think that it's a very.
Speaker 1
Styload aspect of marketing when in reality, it does comprise of aspects of product marketing, content marketing, branding and CRO. And it's just, it's no longer a thing on its own as it was maybe, yeah, 10 years ago.
Speaker 3
And this
Speaker 1
misconception, if they give it to not really handle well in companies or let's say in the marketing industry, it does put SEOs in a box where people still think that right. We want to grow traffic. We want to have this many
Speaker 2
keywords in position.
Speaker 3
One, we
Speaker 1
want to have this many backlinks and so SEOs please do it without really understanding why in the first place, which you want that and how does that relate to your business, business goals or revenue goals. And so if that is the way that people see it, then yeah, you are being put into a box and the things that you do are just very. I want to go as far to say meaningless, you know, people will still think like, okay, all you have to do is like a seal and article and then it's going to to get to the top place. People think that you're going to be putting links here and there and then that's going to get you this many backlinks. So yeah, that's definitely a misconception. And I think
Speaker 3
people do need to
Speaker 1
understand and this is, of course, my view, although I think many people would also agree, but it comprises of aspects of product marketing and content marketing. Brand, but also CRO to make, you know, a complete strategy or to make a complete thing
Speaker 3
work. And I think the
Speaker 1
more people realize this within marketing teams, the stronger your strategy can be, the stronger your collaboration can be because otherwise, yeah, like I said before, you would just be put into a box and you're not able to showcase your I don't know
Speaker 3
your
Speaker 1
specialty or what you can do with it.

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