3min chapter

The Human Risk Podcast cover image

Dr Greg Davies on Behavioural Finance

The Human Risk Podcast

CHAPTER

What Is Behavioal Economics?

Behaviora economics is about studying how people actually make decisions and what follows from that. Almost every financial decision we make, or the sensible thing to do for our long term financial needs, is one that doesn't feel intuitively comfortable to us right now. And in applied behavior finance, what we are to do is understand where that gap comes from at an individual level.

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