Innovative Brand Building and Customer-Centric Philosophy

Lauren and Skims C.E.O. Jens Grede discuss the brand’s rapid rise and so much more: the new New York flagship, the sold-out North Face collaboration, Kim Kardashian, celebrity brands, working with your spouse (his business partner is his wife, Emma Grede), and the state of the luxury industry. (They also touch on all the I.P.O. speculation.) On the subject of spouses: Lauren’s husband, Dan Frommer, the founder of The New Consumer, stops by to discuss his “Consumer Trends: 2025” report, which features fresh intel on TikTok shops, and America’s enduring love of alcohol.

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