Supply Chain

Consumers have gotten really spoiled when we get it in any type configuration, collor et cetera, that we want. One of the ways companies have tried to minimize complexity and focus on at least getting product out in the supply chain is to cut down on the o selections. And you see that a little bit when you're out as jowing that there's a little bit less selection these days than there used to be. But they're using supply chain effectively as a grab bag to mean all of those things.