4min chapter

Marketing School - Digital Marketing and Online Marketing Tips cover image

Why Adobe Is An Unethical Business, The Path To The 1-person $1B company, And The Right Philosophy With AI

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Navigating Growth: Ad Agencies in a Changing Landscape

This chapter examines the hurdles independent ad agencies face in achieving substantial revenue growth without mergers and acquisitions, spotlighting Horizon Media as a noteworthy case. It also explores the impact of private equity on agency operations amid evolving AI technology, and it reflects on future prospects for solo entrepreneurs in the industry.

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